HOLLI SMITH FOR LODEN DAGER FALL WINTER 2012 NEW YORK FASHION WEEK

Holli Smith was head of hairstyling at Loden Dager's Fall/Winter 2012 show held at Good Units in the trendy Hudson Hotel. With the responsibility of styling a herd of 30 rambunctious male models for the runway, she relied Oribe Hair Care products. Playing with the texture and shine of the hair, she used Oribe's Superfine Strong Hairspray paired with their Dry Volumizing Spray to create what she called a, "pompadour silhouette" for the boys. She used her fingers to create a disheveled, brushed back effect for the top strands of hair and clean-cut edges towards the bottom. Holli could be heard telling her assistants "the more product the better!"